Explain anything to anyone
using what they already know
Explain APIs to your non-tech friend
using restaurant menus
Tech → Non-techMarketing → EngineersParents → KidsComplex → Simple
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Audience-aware
From 7-year-olds to non-tech friends — perfectly calibrated explanations
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Relatable analogies
APIs as menus, databases as filing cabinets, sales funnels as CI/CD
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Honest limits
Shows where analogies work and where they break down
Works for any topic
APIsBlockchainMachine learningSales funnelsCompound interestHow WiFi worksBrand positioningNeural networks